Server-side tracking
Purpose-specific consent and withdrawal
Align pending delivery with current purpose-specific consent.
Order BM-2048 · Example delivery record
2,000 DKK revenue
Marketing: granted
Snapshot reused
| Destination | Signal | State |
|---|---|---|
| Google AdsMarketing consent checked | Revenue · 2,000 DKK | Processing |
| MetaMarketing consent checked | Revenue · 2,000 DKK | Received |
| Google Analytics 4Analytics consent checked | Purchase validation | Validated only |
Order-economy snapshot · Independent configured target
Illustrative states. Receipt is not attribution; validation-only does not record a conversion. Profit snapshot excludes advertising costs and later refunds, may contain estimated shipping or pending payment fees, and is never added to revenue.
Illustrative product view · Example data
Server-side tracking and conversion quality
From context
to action.
Keep event routing aligned with the consent recorded by the system.
- 01
Review the context
Review analytics and marketing separately.
- 02
Work with the detail
Recheck consent when delivery runs.
- 03
Move the work forward
Skip where required consent was withdrawn.
Withdrawal affects pending delivery, not events already sent.
A connected capability
Purpose-specific consent and withdrawal
Separate analytics and marketing consent; recheck current consent at delivery and skip pending deliveries after withdrawal.
Explore the complete server-side tracking workspace →Keep the context connected
The next part
of the picture.
Start with your business
See the whole picture.
Explore the workflows that matter to your team, then take the next step.
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