Server-side tracking
Separate profit conversion signals
Provide a separate order-economy signal where configured.
Order BM-2048 · Example delivery record
2,000 DKK revenue
Marketing: granted
Snapshot reused
| Destination | Signal | State |
|---|---|---|
| Google AdsMarketing consent checked | Revenue · 2,000 DKK | Processing |
| MetaMarketing consent checked | Revenue · 2,000 DKK | Received |
| Google Analytics 4Analytics consent checked | Purchase validation | Validated only |
Order-economy snapshot · Independent configured target
Illustrative states. Receipt is not attribution; validation-only does not record a conversion. Profit snapshot excludes advertising costs and later refunds, may contain estimated shipping or pending payment fees, and is never added to revenue.
Illustrative product view · Example data
Server-side tracking and conversion quality
From context
to action.
Provide a profit-oriented signal alongside original revenue tracking.
- 01
Review the context
Review snapshot and cost basis.
- 02
Work with the detail
Confirm the separate profit target.
- 03
Move the work forward
Follow delivery independently of revenue.
Excludes advertising and later refunds; pending fees and estimated shipping are flagged. Never add revenue and profit signals.
A connected capability
Separate profit conversion signals
Snapshot order economy totals and send separate Google Ads and Meta profit deliveries where configured.
Explore the complete server-side tracking workspace →Keep the context connected
The next part
of the picture.
Start with your business
See the whole picture.
Explore the workflows that matter to your team, then take the next step.
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