Server-side tracking
First-party event ingestion
Capture validated commerce events with consent and separate delivery records.
Order BM-2048 · Example delivery record
2,000 DKK revenue
Marketing: granted
Snapshot reused
| Destination | Signal | State |
|---|---|---|
| Google AdsMarketing consent checked | Revenue · 2,000 DKK | Processing |
| MetaMarketing consent checked | Revenue · 2,000 DKK | Received |
| Google Analytics 4Analytics consent checked | Purchase validation | Validated only |
Order-economy snapshot · Independent configured target
Illustrative states. Receipt is not attribution; validation-only does not record a conversion. Profit snapshot excludes advertising costs and later refunds, may contain estimated shipping or pending payment fees, and is never added to revenue.
Illustrative product view · Example data
Server-side tracking and conversion quality
From context
to action.
Create a traceable path from storefront activity to marketing measurement.
- 01
Review the context
Receive the supported envelope.
- 02
Work with the detail
Validate event, timing and consent.
- 03
Move the work forward
Inspect event and destination records.
Browser ingestion supports defined events; verified purchases use a separate server path.
A connected capability
First-party event ingestion
Capture validated ecommerce event envelopes and persist destination-specific delivery records.
Explore the complete server-side tracking workspace →Keep the context connected
The next part
of the picture.
Start with your business
See the whole picture.
Explore the workflows that matter to your team, then take the next step.
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