Marketing & growth

Connect campaigns to the bigger commercial picture.

Review paid search, social and owned-channel activity alongside the orders and products they relate to. Investigate search terms, coordinate email campaigns and check the feeds and delivery records supporting your marketing.

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11 connected capabilities

bmanager.io / Marketing & growthExample workspace

Campaigns in commercial context

October 2026 · Example data

Marketing workspace

CampaignsSearch termsEmail & automation

Recorded ad spend42,000 DKK

Business revenue / ad spend8.57×MER · 360,000 / 42,000 DKK

New-customer ad CAC350 DKK42,000 DKK / 120 new customers

Campaign	Channel	Spend	Review context
Autumn essentialsProduct group · Dining	Google Ads	24,000 DKK	18 search terms
A home that fitsCreative set · Collection	Meta	18,000 DKK	6 advertisements

Investigate

Search relevance“Oak dining chairs”Review keyword context

Prepare

Back in stockArc chair · 24 unitsConsent settings reviewed

Preview

Autumn emailSubscriber group: HomeContent preview available

Illustrative metrics. MER uses business revenue and total ad spend; platform-attributed sales are not added together. Email sending depends on configured audiences and eligibility.

Illustrative product view · Example data

Channels in one conversation

Bring search, social and affiliate activity closer to your business overview.

Products behind campaigns

Review products, labels, feeds and search terms with assortment context.

More timely customer contact

Coordinate subscriber groups and stock or price-triggered email workflows.

The workflow

Built for the way
the work moves.

01
Review the period
Compare current marketing activity with a previous period.
02
Find the opportunity
Investigate a campaign, search term or product feed.
03
Coordinate the follow-through
Review audiences, automation settings and delivery evidence.

From spend to the orders behind it.

The marketing overview brings order and channel context into the same workspace as campaign performance.

Compare spend and performance by period
Inspect search terms and negative-keyword records
Read affiliate sales with commission context

A product change can start a conversation.

Price drops and renewed availability can inform configured marketing workflows. Keep audience eligibility and the message part of the review.

Preview campaign content for a subscriber
Review price-drop and back-in-stock settings
Inspect feed status and item counts

Explore the detail

A dedicated place
for every capability.

See how each part of marketing & growth works, and where it connects.

Marketing overview and dashboard

Compare marketing metrics with order and channel context.

Explore feature 02

Google Ads campaigns and products

Review Google Ads campaigns with product, group and label context.

Explore feature 03

Google Ads search term analysis

Identify search traffic that deserves commercial review.

Explore feature 04

Meta advertising performance

Bring paid social records into the marketing conversation.

Explore feature 05

Affiliate sale tracking

Inspect affiliate sales with commission context.

Explore feature 06

Email marketing campaigns

Coordinate campaign content and subscriber audiences.

Explore feature 07

Stock, price-drop and personalized email automation

Prepare stock and price-triggered emails with audience eligibility in view.

Explore feature 08

Product marketing feeds

Understand product feeds during campaign preparation.

Explore feature 09

Marketing tracking events

Inspect events and destination-specific delivery records.

Explore feature 10

Instagram content synchronization

Review synchronized Instagram posts and content coverage.

Explore feature 11

GoWish conversion context

Bring GoWish conversion context into channel evaluation.

Explore feature

Good to know

The practical
questions.

Can I add together each platform’s reported sales?

That can count the same order more than once. Read platform-reported performance in its own context and use the business overview for a consolidated perspective.

Do automation emails ignore consent?

No. Marketing automation settings include marketing-consent requirements. Requested stock alerts and automated marketing are distinct workflows.

Does a delivered event prove attribution?

No. Delivery state describes sending and provider processing, not whether an ad platform attributed a sale.

Keep the context connected

The next part
of the picture.

Start with your business

See the whole picture.

Explore the workflows that matter to your team, then take the next step.

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