Marketing & growth

Google Ads search term analysis

Identify search traffic that deserves commercial review.

Explore in a demo ↗See the workflow ↓

Part of Marketing and growth

bmanager.io / Marketing & growthExample workspace

Campaigns in commercial context

October 2026 · Example data

Marketing workspace

CampaignsSearch termsEmail & automation

Recorded ad spend42,000 DKK

Business revenue / ad spend8.57×MER · 360,000 / 42,000 DKK

New-customer ad CAC350 DKK42,000 DKK / 120 new customers

Campaign	Channel	Spend	Review context
Autumn essentialsProduct group · Dining	Google Ads	24,000 DKK	18 search terms
A home that fitsCreative set · Collection	Meta	18,000 DKK	6 advertisements

Investigate

Search relevance“Oak dining chairs”Review keyword context

Prepare

Back in stockArc chair · 24 unitsConsent settings reviewed

Preview

Autumn emailSubscriber group: HomeContent preview available

Illustrative metrics. MER uses business revenue and total ad spend; platform-attributed sales are not added together. Email sending depends on configured audiences and eligibility.

Illustrative product view · Example data

Marketing and growth

From context
to action.

Identify search traffic that deserves optimization.

01
Review the context
Review terms by campaign and period.
02
Work with the detail
Compare cost and conversions.
03
Move the work forward
Inspect keyword and negative-keyword analysis.

A search term alone does not establish customer intent.

A connected capability